Who we are

With over 40 years experience, TENA is the worldwide leader in the management of incontinence, providing products and services for individuals and healthcare services throughout 90 countries.

As the established brand leader (with a 40% market share) in Europe, we are also a growing brand in the USA and are now expanding into Central and Latin America, the Far East, India and other developing regions. We are at the forefront of developing products that meet the needs of individuals, carers, clinicians and healthcare services around the world.

TENA is owned by SCA. As well as TENA, SCA owns such well-known brands as Libresse, Nana, Nuvenia, and Bodyform in feminine hygiene, as well as the Libero and Drypers nappy brands. NOTE for local translation. Use local term for “nappy”.


SCA was founded in Sweden in 1929 by Ivar Kreuger  and now employs around 50,000 people with annual sales of €11,5 billion. The company’s shares are traded on the Stockholm, London and New York stock exchanges. If you’d like to find out more you can read the SCA company report.